23andMe

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Data gathering is huge in today’s Tech lead world and the service we’ve decided to focus on takes a variety of data provided by the user to then pull from a massive pool of genetic DNA to show people the story of their DNA. The initial data 23 and Me collects is through user site registration starting with your name, credit card, email and web behavior information (ex: IP address). The saliva sample provided by the user when registering their kit is used to discover genetic, phenotypic and familial information through survey participation.

“What 23andMe did in a matter of years would have taken several decades and tens of millions of dollars if done conventionally.”

Hayden Payami
New York State Department of health
Discover, 2012